SEO

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seo drinkCoding… I know nothing about it. I know the guys here at the office are good at it, but that’s it. So you get no tech tips from me. What I can tell you though is word related stuff. And the most important thing with words in a website is SEO.

SEO means Search Engine Optimization and according to Wikipedia it is “the process of improving the volume or quality of traffic to a web site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results”. In simpler terms, it’s all about equipping your website with the appropriate words so that it turns up higher in a search engine search. The point of SEO is to train you (or your SEO company expert) to present the content of your website in such a way that it is easier for search engines to access it and retrieve information off of it and into their search results.

Our well-known search engines such as Google or Yahoo, use crawlers (aka spiders, aka robots) to ‘read’ the content of your site, index it and then make it available to the users through their searches.

As you can see in the picture, there are two types of results. The paid results –ads that appear in a separate space and are often highlighted– and the organic results –the true results of a search engine search.

seo-google search

First of all you must know that the true SEO is in the code of a website. The programmer is responsible for creating code that complies to SEO standards: short, clear titles in the HTML document, precise meta-tags, separate titles for each page, unique page descriptions, friendly URLs, simple directory structure, XML sitemaps, breadcrumb navigation, concise anchor text, good use of heading tags, smart image naming and use of alt text in image files, effective use of the robots.txt file in appropriate pages… the list goes on.

You can find extensive information in the Google SEO Starter Guide, HERE. This document will explain all the basic steps you need to take toward a successful optimization of your site.

You must not forget to write concise and user-friendly texts. It’s all about your user / client after all! If what you write is boring, no one will get round to reading it. If it’s helpful, informational, fun they will come back and read it again! Write in words that are simple and to-the-point; words that effectively describe what you need to say but words that a user would probably use in a search. Avoid spelling and grammatical errors. It doesn’t just look bad and unprofessional; it screws up your chances of getting in relevant search results.

Avoid repeating the same text over and over in different parts of your website just to get more hits. It’s annoying to your readers and looks really bad. Also avoid embedding text in images. There is no way for your friendly search engine spider to read it and your users won’t be able to copy it if they wish to. But most importantly: provide your users / clients with top quality content and services. It’s the only sure-fire way to get more clients and it’s certain that people will tell other people about it!

As for Flash… There used to be a time when Flash could not be indexed but it seems that brilliant minds are working to turn this around. According to Google, their search engine can now “index textual content in SWF files of all kinds”, including all your buttons, menus and gadgets!

Don’t trust anyone who claims that they can optimize your website after it’s already made. You can pay for ads (such as Google Ads) so that you can appear at the top part of the page with the paid results but there is no way to successfully SEO your website if it’s not created with SEO in mind. It’s all in the code folks! (Google says: “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.”)

So… yeah… There goes my post. You can find many interesting and helpful information by clicking the following links:

-SEO @ Google Webmasters
-Matt Cutts on SEO
-Google Webmaster’s Blog: SEO Starter Guide
-Google Improved Flash Indexing
-The Anatomy of a Search Engine
-SEO @ the Search Engine Journal

Stay safe and love your words! ^__^

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