SEO is good for you!

seo drinkCoding… I know nothing about it. I know the guys here at the office are good at it, but that’s it. So you get no tech tips from me. What I can tell you though is word related stuff. And the most important thing with words in a website is SEO.

SEO means Search Engine Optimization and according to Wikipedia it is “the process of improving the volume or quality of traffic to a web site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results”. In simpler terms, it’s all about equipping your website with the appropriate words so that it turns up higher in a search engine search. The point of SEO is to train you (or your SEO company expert) to present the content of your website in such a way that it is easier for search engines to access it and retrieve information off of it and into their search results.

Our well-known search engines such as Google or Yahoo, use crawlers (aka spiders, aka robots) to ‘read’ the content of your site, index it and then make it available to the users through their searches.

As you can see in the picture, there are two types of results. The paid results –ads that appear in a separate space and are often highlighted– and the organic results –the true results of a search engine search.

seo-google search

First of all you must know that the true SEO is in the code of a website. The programmer is responsible for creating code that complies to SEO standards: short, clear titles in the HTML document, precise meta-tags, separate titles for each page, unique page descriptions, friendly URLs, simple directory structure, XML sitemaps, breadcrumb navigation, concise anchor text, good use of heading tags, smart image naming and use of alt text in image files, effective use of the robots.txt file in appropriate pages… the list goes on.

You can find extensive information in the Google SEO Starter Guide, HERE. This document will explain all the basic steps you need to take toward a successful optimization of your site.

You must not forget to write concise and user-friendly texts. It’s all about your user / client after all! If what you write is boring, no one will get round to reading it. If it’s helpful, informational, fun they will come back and read it again! Write in words that are simple and to-the-point; words that effectively describe what you need to say but words that a user would probably use in a search. Avoid spelling and grammatical errors. It doesn’t just look bad and unprofessional; it screws up your chances of getting in relevant search results.

Avoid repeating the same text over and over in different parts of your website just to get more hits. It’s annoying to your readers and looks really bad. Also avoid embedding text in images. There is no way for your friendly search engine spider to read it and your users won’t be able to copy it if they wish to. But most importantly: provide your users / clients with top quality content and services. It’s the only sure-fire way to get more clients and it’s certain that people will tell other people about it!

As for Flash… There used to be a time when Flash could not be indexed but it seems that brilliant minds are working to turn this around. According to Google, their search engine can now “index textual content in SWF files of all kinds”, including all your buttons, menus and gadgets!

Don’t trust anyone who claims that they can optimize your website after it’s already made. You can pay for ads (such as Google Ads) so that you can appear at the top part of the page with the paid results but there is no way to successfully SEO your website if it’s not created with SEO in mind. It’s all in the code folks! (Google says: “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.”)

So… yeah… There goes my post. You can find many interesting and helpful information by clicking the following links:

-SEO @ Google Webmasters
-Matt Cutts on SEO
-Google Webmaster’s Blog: SEO Starter Guide
-Google Improved Flash Indexing
-The Anatomy of a Search Engine
-SEO @ the Search Engine Journal

Stay safe and love your words! ^__^

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  1. Spoon Rest ’s avatar

    i always sign up on SEO forums because i want to learn more about SEO and internet marketing-“

    Reply

  2. Seo Forum’s avatar

    Hi,

    Just Found This post from my Technorati Account Upcomming tp News Section. Really good post and Very useful all of us. Keep up the great work.

    Jane

    Reply

  3. SEO Company’s avatar

    I should harmonise with your point. You stated it down so well. I just bookmarked your post. thanks

    Reply

  4. Webmaster Forum’s avatar

    Hi, I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the fantastic work Look forward to reading more from you in the future. Jenni.

    Reply

  5. Bay Area Web Design’s avatar

    As a webmaster , I’m extremely glad to see that another individual brought up this topic.

    All too many people don’t grasp the concept of what all is needed in this industry, and I think also we’re all too often underrated
    or taken for granted. Never the less I’m very glad to see that you feel the same way I do , thanks so much for your blog!

    Reply

  6. Michael Jane’s avatar

    Hi,
    Just found this post my Technorati news feed, Really interesting post and usefull all of us. Keep it up !

    Jane

    Reply

    1. rodia’s avatar

      Thank you Jane!

      We have been having a bit of a hectic time here on Nitorsys HQ.

      Thank you for your patience and we will soon be back with more frequent postings!

      ^__^

      Reply

    2. Seo Company’s avatar

      Just found this link from my Technorati News Feed, Really interesting post & Very usefull all of us. Keep it up.

      Michael

      Reply

      1. rodia’s avatar

        Hey Michael!

        Thanks for your support! I’ll soon come back with an updated post on SEO. (We live and learn…)

        Stay tuned!

        Reply

      2. rodia’s avatar

        Hello J and welcome!

        I think that after reading the relative bibliography you’ll find that in proper sites (and no, we’re not talking about doorways here) the most important attributes for an SEO’ed website, are well-written code and meta tags.

        The backlinks are certainly important and they do give your site an extra boost but there’s not much they can do if your site is dodgy.

        If you don’t have quality content it doesn’t matter if you come first or last on a web search. You’ll have increased bounce rate and the visitors will not focus on your products/services. The whole point of creating a site is to get visitors to access your content (to learn about you, your services or your products) and if it is of good quality then chances are that you’ll get more visitors.

        All SEO guides -including the Google one, which in my opinion is very well written- underline the importance of coding (meta-tags being a part of it) and content. Everything else comes second.

        Let me repeat the quote from Google that you can see at the end of my post: “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings…”. I think it’s clear enough that, as with any service, one must be careful and wary of the people who claim to be ‘specialists’. Words are cheap; our work is all the evidence a client needs.

        Reply

      3. J’s avatar

        Of course you can optimize a site after it ‘s coded.

        SEO is all about rankings, not quality of page. Google does indeed penalize some site type (e.g. doorways) and so you HAVE to change it to not look like a fucking doorway, but generally speaking content quality is largely irrelevant.

        1 thing matters most (even after the new Google engine). BACKLINKS. Good quality backlinks. And if you can have a shitload of them, even fucking better.

        It reminds me of a cult.

        99% of SEO “pros” are in a fantasy land. That ‘s what clients really need to watch for. This is a general comment, I cannot judge your work, I have seen none of it. ;)

        Ayta.

        Reply

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