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We proudly present a most… tastefull website. The Food Project is bound to make your mouth water. Recipes for food and drink, clever techniques, expert advice and news, all wrapped up in one!

An interesting site to build, thefoodproject.gr is full of tasty recipes, chef’s secrets and detailed, step-by-step instructions so that you too can wear the white hat! The team behind this company, young and motivated, also include relative news items and many useful information for people interested in opening restaurants.

We keep going back for more.

Our latest project features the freshest ingredients. Paskalis Kreta is a top exporter of fresh fruit and vegetables with a network spanning the largest part of Europe and the Balkans.

Their privately owned units are held up to the highest standards for food safety and the safequarding of the products’ freshness. Handling a variety of juicy products their production process is very specific and based on expert advice.

Open your e-books and get ready!

We recently undertook a project for OLN, a new and innovative distance learning company. Open Learning Network, the website in question, provides different programmes, supports open access to learning for everyone and allows synchronous online learning.

As they clearly state themselves: “Through in-house seminars, as well as webinars and e-clinics you can acquire and develop new skills so as to be competitive in the workplace. Basic advantages are personal contact, comfort and flexibility, as well as time saving during learning.”

We wish them good luck and urge you to keep an eye on them!

We bring you our latest site: A new home for our dear friends and work partners – the PoorDesigners!

poor-archive

Take your time and browse through their projects, immersing yourselves in the design.

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We have created the first website for PepsiCo-IVI, one of the largest companies of its kind in Greece, with very positive results.

home_pepsicoivi

Mr Pavlos Katsivelis, President & CEO of Pepsico-IVI, said: “We were very pleased with the look and feel of our new site. The client centric design emphasizes the breadth and quality of the products and services we provide. It also highlights the new profile and the modern image of PepsiCo-IVI”. The project was developed in the positive spirit that distinguishes the cooperation between Nitorsys and PepsiCo-IVI.

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Hear, hear! We’ve got a new site today!
Nitorsys proudly presents: BestO.gr

besto_homepage

The well-known fashion store came to us to represent their essence on the net. Handling all the visual design and writing excellent code we created custom solutions to present their visitors with all the necessary information on the ISC company, the many different store locations, as well as all the famous brands they carry. Our customers use NitorDynamic™, our very own CMS, for ultimate ease!

Our first class animated headers gave the site a unique look ‘n’ feel and gave this site an extra boost. Check out the exclusive photo and video galleries for all the brands, subscribe for a newsletter or just browse for fashion!

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seo drinkCoding… I know nothing about it. I know the guys here at the office are good at it, but that’s it. So you get no tech tips from me. What I can tell you though is word related stuff. And the most important thing with words in a website is SEO.

SEO means Search Engine Optimization and according to Wikipedia it is “the process of improving the volume or quality of traffic to a web site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results”. In simpler terms, it’s all about equipping your website with the appropriate words so that it turns up higher in a search engine search. The point of SEO is to train you (or your SEO company expert) to present the content of your website in such a way that it is easier for search engines to access it and retrieve information off of it and into their search results.

Our well-known search engines such as Google or Yahoo, use crawlers (aka spiders, aka robots) to ‘read’ the content of your site, index it and then make it available to the users through their searches.

As you can see in the picture, there are two types of results. The paid results –ads that appear in a separate space and are often highlighted– and the organic results –the true results of a search engine search.

seo-google search

First of all you must know that the true SEO is in the code of a website. The programmer is responsible for creating code that complies to SEO standards: short, clear titles in the HTML document, precise meta-tags, separate titles for each page, unique page descriptions, friendly URLs, simple directory structure, XML sitemaps, breadcrumb navigation, concise anchor text, good use of heading tags, smart image naming and use of alt text in image files, effective use of the robots.txt file in appropriate pages… the list goes on.

You can find extensive information in the Google SEO Starter Guide, HERE. This document will explain all the basic steps you need to take toward a successful optimization of your site.

You must not forget to write concise and user-friendly texts. It’s all about your user / client after all! If what you write is boring, no one will get round to reading it. If it’s helpful, informational, fun they will come back and read it again! Write in words that are simple and to-the-point; words that effectively describe what you need to say but words that a user would probably use in a search. Avoid spelling and grammatical errors. It doesn’t just look bad and unprofessional; it screws up your chances of getting in relevant search results.

Avoid repeating the same text over and over in different parts of your website just to get more hits. It’s annoying to your readers and looks really bad. Also avoid embedding text in images. There is no way for your friendly search engine spider to read it and your users won’t be able to copy it if they wish to. But most importantly: provide your users / clients with top quality content and services. It’s the only sure-fire way to get more clients and it’s certain that people will tell other people about it!

As for Flash… There used to be a time when Flash could not be indexed but it seems that brilliant minds are working to turn this around. According to Google, their search engine can now “index textual content in SWF files of all kinds”, including all your buttons, menus and gadgets!

Don’t trust anyone who claims that they can optimize your website after it’s already made. You can pay for ads (such as Google Ads) so that you can appear at the top part of the page with the paid results but there is no way to successfully SEO your website if it’s not created with SEO in mind. It’s all in the code folks! (Google says: “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.”)

So… yeah… There goes my post. You can find many interesting and helpful information by clicking the following links:

-SEO @ Google Webmasters
-Matt Cutts on SEO
-Google Webmaster’s Blog: SEO Starter Guide
-Google Improved Flash Indexing
-The Anatomy of a Search Engine
-SEO @ the Search Engine Journal

Stay safe and love your words! ^__^

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Back in March we were hit with a serious case of Springtime. We were consumed with visions of flowers, fields and beautiful women running through them with baskets full of flowers and small ones in their hair (that’s small flowers. Not small baskets). We were so consumed with these visions that we actually sat down and…

developed a Facebook application to record our positions on the map!

There's a screenshot for ya! ;D

There's a screenshot for ya! ;D

NearU was built based on Microsoft .NET Framework 3.5 using LINQ to SQL to integrate with the data layer and Lambda expressions to keep code as compact as possible. We used the Google Maps API and extended it to create a custom Google Maps environment. Then we used advanced JQuery to make calls at the server as transparent as possible and minimize the page refresh.

Here are some links to read up for those of you who want to learn some more info:

-Microsoft .NET Framework 3.5
-LINQ to SQL
-Lambda Expressions
-Google Maps API
-JQuery

So now, instead of just wondering where that cutie you see at the bus stop every morning lives, you just log on NearU and pray that she has installed our application! Spread the word (and meet more people… NearU)!

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Where to start, where to start?

Programming is a hard job (especially during the summer in Athens -where it’s HOT!) but we absolutely love it! Working on all kinds of different projects -some times all at once- is our high, producing excellent results is a must and having fun in the process is… well, the only way to work! The long hours tend to get longer as we procrastinate and what better tool on which to hone this art than blogging! ;D

Let’s just say that we’ll try to keep you up to date with all our work and games. We’d also love to hear your opinions on our projects and share some ideas, so don’t hold back! As true procrastinators, we’ll even procrastinate on our procrastination tool, so be patient with us! We’ll update as often as possible!

See you soon!

Welcome to the Nitor Systems Blog!

Be patient! We’ll be up and blogging in no time!